The Linacre Media Team has an extensive background in public relations, marketing and digital/social media strategy and execution. A sought-after consultancy in this area, Linacre Media currently handles communications and media services for select ESPN and NCAA events, college coaches in all sports and NYC boxing clientele – including creating and executing written and multimedia digital and/or social content for corporations and high-profile individuals.
As the Senior Associate Athletics Director for Communications from 2005-14, Linacre Media principal Mark Fratto developed a reputation as an innovator – particularly in the areas of digital and social media – while working on a daily basis with coaches, athletes and reporters/broadcasters in directing the strategic management of the University’s athletics brand. His staff’s efforts in setting St. John’s and its digital branding and social media initiatives apart garnered numerous headlines in outlets such as the Sunday New York Times, the NY Daily News and Mashable, including when St. John’s became the first-ever college or professional sports organization to credential a Twitter-reporter.